ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 11 million Gen Z students to private scholarships — and to the brands that power them. Our mission is to make education financing fun and accessible, while giving brands a new, consent-driven way to reach the next generation.
We help students win more scholarships and help brands win the next generation of customers — all through a personalized, AI-powered platform that matches students to scholarships they can actually win.
We’re looking for a Senior Product Manager (B2B) to lead the evolution and growth of our early-stage brand platform, ScholarshipOwl for Business. This product helps brands engage Gen Z through performance-driven scholarship campaigns that generate permissioned leads, build brand trust, and deliver real business outcomes.
This role is not just about building features — you’ll be directly responsible for product growth and shaping our go-to-market strategy. You’ll partner closely with sales to generate demand, qualify leads, and create a frictionless product experience that supports both top-line revenue and long-term adoption.
This is a hands-on, cross-functional leadership role — ideal for someone who thrives in ambiguity, owns outcomes, and knows how to build and grow products in lean, early-stage environments.
Create and execute the B2B product and go-to-market strategy, working closely with the VP of Product and CEO
Define and drive the product’s role in customer acquisition, activation, and expansion
Partner with Sales to drive growth and define how product supports a hybrid sales + product-led GTM motion
Own and drive growth: Translate broad business goals into strategies that generate qualified leads, accelerate pipeline, and increase B2B revenue
Drive product strategy, roadmap, and prioritization for B2B products
Lead cross-functional collaboration with sales, engineering, and design
Conduct continuous product discovery with both internal and external stakeholders
Identify AI-powered opportunities to enhance campaign creation, targeting, and analytics
Improve onboarding, targeting, segmentation, and campaign performance UX
Validate and deliver new campaign model
5+ years of product management experience, with a strong B2B background
Experience working in early-stage or ambiguous product environments
Track record of driving product-led growth or working closely with sales/marketing
Strong strategic thinking and roadmap ownership
Hands-on experience with continuous product discovery in B2B settings
Comfort using tools like Mixpanel, HubSpot, and Notion
Fluency with lean development, fast iteration, and cross-functional execution
Bonus: Background in marketing tech, adtech, or demand generation platforms
We’re a remote-first, bootstrapped startup with a bias toward action. We value:
Business outcomes over outputs
Fast, scrappy iteration over perfection
Honest, clear communication over politics
User trust over short-term growth hacks
Autonomy with accountability — no micromanaging
You’ll shape the future of a category-defining B2B product that gives brands a new, high-ROI channel to reach Gen Z through education and purpose. You’ll also:
Own high-impact, 0→1 initiatives
Shape go-to-market strategy, not just execution
Work closely with the VP of Product, CEO, and Head of Sales
Operate in a fast, nimble team where your work matters deeply
Ready to help brands win the next generation of customers — while helping students win their futures?
Apply now and help us define the future of scholarship marketing.
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