You’re more than a content creator - you’re a
product evangelist and growth hacker at heart. You're excited about crafting data‑infused narratives that turn features into advocates. In your world: webinars, blogs, podcasts, and LinkedIn carousels are experiments. SEO means real leads. Product insights inform story structure. You're eager to translate complex SaaS dashboards into language users trust.
You thrive in:
- B2B SaaS or AI environments
- Product-led growth (PLG) strategies
- Long-form and short-form content formats
- Working in English and native-level German
???? What You'll Be Owning (Day to Day):Content Strategy & Execution- Develop a content calendar driving PLG funnel: blogs, case studies, whitepapers, webinars, and onboarding content.
- Work closely with our Product and UX teams to shape launch messaging, feature teardowns, or internal tutorials.
- Produce at least two SEO-optimised long‑form articles per week, based on SEO agency briefs.
- Design and oversee formats like podcast scripts, presentation decks, short‑form video or carousel content.
Content Distribution & Experimentation- Lead multichannel distribution: especially LinkedIn, YouTube, company newsletter, and targeted influencer outreach.
- Convert flagship pieces (e.g. a whitepaper) into modular LinkedIn posts, webinar slides, and social clips.
- Test and optimise new channels/ formats - for example turning blog posts into short Instagram stories with engagement tracking.
- Track performance metrics (e.g. MQLs per article, lead form drop-offs, webinar attendance, activation signals) and run content-driven A/B tests.
Community & Network Building- Build and maintain partnerships with micro‑influencers, guest experts, and industry bloggers to raise credibility and content reach.
- Facilitate short expert interviews, panel webinars, or collaborative blog series as part of an industry "Network of Experts".
Apifonica is an Estonian company with its headquarters in Tallinn and offices in Poland, Germany (Tenios brand), Italy, Latvia. We offer intelligent cloud solutions and develop software solutions for communication services for businesses in Europe.
Apifonica is a highload cloud communications platform that allows companies to automate their conversations with customers. Apifonica is a fully customisable solution for automation of communication in HR, sales and customer support. This automation is tailored to the customer’s goals as our experts analyse your workflows and we customise our platform to fit your project: from basic automation of voice & text notifications to complex solutions fully integrated with your IT system featuring AI-powered voicebot, smart reporting and workflow automation.
Among our customers are such big brands as Ergo (Germany), Huawei (Germany), Decathlon (Poland), LPP (Poland), Sportsalliance (Netherlands), 4F (Poland), SkyEng (Cyprus), Jeronimo Martins (Poland) and others.
More about Apifonica:
www.apifonica.comMore about Tenios:
https://www.tenios.de/
