Assumes responsibility for an account portfolio, senior/executive client relationships, and contribution as an agency leader within an agency.
Client Relationship & Influence:
• Comprehensive expertise of industry trends/best practices with application to multiple clients' businesses
• Trusted business advisor to C-Suite / Executives
• Internal client expert (objectives, needs, business health, SWOT, internal politics)
• Respected by clients as an industry expert and a business-level point of escalation for swift resolution of conflicts
• Persuades clients towards the right business decision
Financial & SOW Management:
• Builds, recommends, and negotiates SOWs and retainer models
• Oversees portfolio profitability
• Oversees large, complex accounts with minimal oversight
Industry Knowledge & Business Growth:
• Applies industry expertise across multiple clients
• Accountable for organic growth within the portfolio
• Expected to identify and deploy key team members to act as Trusted Advisors who can uncover opportunities and cultivate additional business
• Manages critical business issues
Leadership & Team Management:
• Produces real-time perspective and proactively preserves clients' satisfaction at all times
• Is forward-thinking: anticipates the impact of internal decisions (i.e. resourcing) and navigates accordingly; and anticipates both internal and external issues/roadblocks and implements solutions
• Sets team expectations that everyone is accountable for
• Establishes high-performing teams
• Knows when to lean in vs pull back
• Inspires cross-functional team
Execution & Problem-Solving:
• Leads by setting an example of professionalism, work ethic, and honesty
• Sets the tone for the account and for team collaboration
• Decides when/who to integrate into the cross-agency team
• Sets expectations for the team on key deliverables, client needs, scope requirements, and overall team behavior
• Strong sense of urgency, coupled with grace
• Manages up with informed, choiceful communications that share high-level knowledge of the accounts, business performance, clients, team morale, resourcing, and work
Communication Skills:
• Shares knowledge with agency, client, and industry
• Able to drive broader agency decisions
• Demonstrates sound judgement in all facets of communication across all levels
• Observes, interprets, and anticipates others’ concerns and feelings, and communicates this awareness empathetically to others
• Exercises discretion in what is discussed and how manages interpersonal relationships
• Ability to resolve conflict in a calm and neutral manner
• Ability to hear what isn't being said, and then guide the team accordingly
Industry Background:
Agency background: Advertising, In-house agency, Marketing Agency
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