The purpose of this role is to develop go-to-market strategy that encompasses the product vision, positioning, pricing and promotion with a focus on increasing market awareness and contribute to product and technology strategy.

Job Description:

The Senior Director, CRM & Loyalty Partnerships will build and manage multiple Alliance partnerships, supporting the go to market for CRM and Loyalty solutions. This role will report to the SVP Alliance Partner Lead and will organize, team, and originate opportunities with new or existing customers to accelerate customer acquisition and market penetration overall The individual will work closely with leadership to develop a quantifiable market expansion plan and will be responsible for identifying customer portfolio joint Alliance partner teaming, accelerating inbound opportunity origination, bringing Merkle customer opportunities to the Alliance partner, a will coordinate and oversee the alignment of Alliance Partner and Merkle business representatives to on pipeline opportunities. Closely working with sales and client teams, this role will support and lead relationships with the assigned Alliance partners.

You are:

Experienced in managing Alliance partners to achieve quarter over quarter revenue growth

Organized and skilled at communicating (verbal and written) relationship productivity and overall health

Data-driven, proficient in sales process and methodologies, especially Alliance partner teaming models

Well versed and current on the leading offerings, various marketing technologies, market trends, and solutions

A persuasive, self-starter and quick study who is organized and disciplined

Comfortable working with VP and SVP leadership

A "plugged in" professional with an active network of contacts

You will:

Align closely with the business on partnerships strategy and development

Lead the partnership relationship with partner managers to increase sales and marketing programs directly with our partner's sales and marketing teams.

Function as a partner subject matter expert to support new sales at existing clients and new logos.

Train and support teams who match partner opportunities with the service provider partners they know, trust and believe will best help close deals for partner.

Execute your duties aligned with the approved partner plan for Merkle services and Merkle-influenced partner revenue.

Deliver, and contribute to, the joint narrative between Merkle and partner in cooperation with Merkle solution owners.

Cross-functionally support internal teams in identifying, developing and closing new business.

Lead enablement including participation in go-to-market activities, deal-registration / incentives, and management of Merkle presence with Partner

Support the Partner alliance to higher levels of maturity across the Merkle Alliance Partner framework: Sales, Marketing, Enablement, Joint Initiatives, Delivery

Contribute through internal teams to develop alliance partner offerings and go-to-market strategy

Assist in managing the Power Map and advance Merkle's thesis into the partner team

Execute solutions to meet the unique business needs of clients and effectively position the same

This role will play a key part in driving wins at the most strategic accounts to support the success of our alliance program.

Position Merkle as a leader in the Alliance partner ecosystem with access to partner leadership

Achieve alliance metric targets across pipeline, revenue, and win rate

Increase Alliance Partner maturity across the dimensions of the Merkle Alliance Partner Framework

Minimum of five to seven years of overall professional experience in digital media, marketing, consultative or alliance sales

Domain knowledge in marketing technology and ad technology

Experience and/or relationships with partners such as: Braze, Iterable, Zeta, Message Gears, Cordial

Knowledge and understanding of digital agency marketplace

Develop strong internal relationships within respective Verticals, Business Units and across Merkle

The annual base salary range for this position is ($136,000-$219,650). Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-Remote #LI-MS3

Location:

USA - Remote - Maryland

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 