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Paid Media Specialist (Google & Facebook)

Posted 4 days ago

About Dolphin Digital Marketing

Dolphin Digital Marketing is a digital advertising agency specializing in performance-driven digital marketing solutions. We help brands grow through data-driven strategies across paid media, social platforms, and digital ecosystems. Our mission is to deliver measurable results and scalable growth for our clients.

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Job Summary

We are seeking a Paid Media Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms. This role plays a key part in driving conversions, leads, and revenue through strategic and analytical performance marketing.

Key Responsibilities

  • Plan, launch, and manage paid advertising campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram)
  • Research target audiences, keywords, and competitors to improve campaign effectiveness
  • Continuously monitor, analyze, and optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, CPC, and conversion rate
  • Develop and test ad creatives (copy, visuals, formats) in collaboration with content and design teams
  • Manage advertising budgets efficiently to maximize ROI
  • Set up and maintain tracking systems using Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking
  • Prepare weekly and monthly performance reports with insights and optimization recommendations
  • Stay updated with the latest digital advertising trends, platform updates, and best practices
  • Work closely with internal teams to align paid media strategies with overall marketing goals

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (preferred)
  • 1–3+ years of experience in Paid Media / Digital Advertising
  • Hands-on experience with Google Ads and Facebook/Instagram Ads
  • Strong analytical skills and data-driven mindset
  • Familiar with tracking, reporting, and performance measurement tools
  • Ability to manage multiple campaigns and meet deadlines
  • Good communication and teamwork skills

Nice to Have

  • Experience in lead generation or e-commerce campaigns
  • Knowledge of A/B testing, remarketing, and funnel optimization
  • Experience managing medium to large advertising budgets
  • Google Ads or Meta Blueprint certifications

Benefits

  • Competitive salary with performance-based incentives
  • Opportunity to work with diverse clients and industries
  • Fast-growing digital advertising environment
  • Career development and learning opportunities

How to Apply

Please send your CV to: hr@dolphindigitalmarketing.com
Subject: Paid Media Specialist – Full Name

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