Key Responsibilities
Lead Tracking & Marketing Data
• Track and analyze leads from multiple channels (Google Ads, SEO, social media, email, etc.).
• Maintain CRM data accuracy.
• Monitor lead quality, conversion rates, and campaign ROI.
• Create and maintain automated dashboards and weekly/monthly reports.
Business Performance & Reporting
• Track BD (sales) performance metrics: lead follow-up, conversion speed, and win rates.
• Maintain marketing–sales alignment reports and help identify bottlenecks in the funnel.
• Assist in building a lead scoring model to improve efficiency.
Coordination & Project Management
• Act as the communication bridge between DSCP and external marketing agencies (Google Ads, CRO, content).
• Gather and analyze results from A/B tests and conversion optimization projects.
• Ensure all campaigns have measurable KPIs and accurate tracking in place.
Continuous Optimization
• Summarize performance trends and insights for leadership.
• Recommend improvements for lead generation, nurturing, and conversion.
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Requirements
• Bachelor’s degree or higher in Marketing Analytics, Business, Economics, Information Systems, or related field.
• 3+ years of experience in marketing operations, growth, or performance analytics (preferably in B2B, SaaS, or eCommerce).
• Hands-on experience with GA4,Google Ads, and Semrush.
• Strong analytical and Excel/Google Sheets skills.
• Excellent English communication skills (written and spoken) — able to work directly with overseas teams.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Familiarity with marketing attribution and funnel analytics.
• Bonus: experience with automation tools (Make.com, Zapier) or data visualization / SQL basics.
