Role Description
We are looking for an experienced SEO Manager to lead and scale our organic growth strategy across a portfolio of high-traffic financial, tax, and accounting websites. This is a senior individual-contributor-plus-leadership role — you will own the full SEO function spanning technical, on-page, and off-site, while coordinating across content, development, and analytics teams.
Please do not apply if you do not meet the English C1 requirementor cannot demonstrate measurable SEO results. We review every application carefully and prioritize candidates who show clear ownership of organic growth outcomes.
Responsibilities
Strategy & Leadership
- Own and execute the end-to-end SEO roadmap across technical, on-page, and off-site pillars.
- Set measurable OKRs for organic traffic, keyword rankings, domain authority, and conversion.
- Manage and mentor SEO specialists, content writers, and outreach coordinators.
- Collaborate closely with development, content, and analytics teams to align priorities.
- Present performance reports and strategic recommendations to senior stakeholders.
- Stay ahead of algorithm updates, industry trends, and emerging best practices.
Technical SEO
- Lead full technical SEO audits across WordPress, Webflow, Squarespace, and Next.js/React.js websites.
- Oversee site structure, crawlability, indexation, Core Web Vitals, and site performance optimization.
- Manage schema markup, XML sitemaps, robots.txt, canonicalization, redirects, and URL architecture.
- Implement and govern SEO tracking via Google Search Console, GA4, Ahrefs, Microsoft Clarity, and CallRail.
- Partner with developers to resolve JavaScript rendering issues, metadata, analytics scripts, and iframes.
- Lead SEO strategy during website migrations, domain changes, and CDN or hosting updates.
- Troubleshoot indexing issues, crawl errors, spam pages, and manual actions; report on technical health.
On-Site SEO
- Drive on-page optimization across all website properties — metadata, headings, copy, and page structure.
- Build and maintain a robust internal linking strategy to distribute equity and improve crawl depth.
- Work with content teams to develop SEO-driven briefs, clusters, and topical authority maps.
- Monitor and improve Core Web Vitals, page experience signals, and engagement metrics.
- Conduct regular content audits to identify opportunities for consolidation, updates, and quick wins.
Off-Site SEO & Authority Building
- Design and execute ethical off-page SEO strategies — backlink outreach, guest posting, and digital PR campaigns.
- Manage citation building, directory submissions, and brand authority signals across key platforms.
- Conduct in-depth competitor backlink analysis in Ahrefs to identify link gaps and high-value opportunities.
- Collaborate with writers to produce linkable assets: guides, data-driven studies, calculators, and tools.
- Monitor backlink profiles, anchor text distribution, domain authority trends, and toxic links; manage disavow files.
- Lead local SEO initiatives and citation management for multi-location coverage (NJ, NY, FL, and expanding markets).
Requirements
- 5+ years of hands-on SEO experience, with at least 1–2 years in a lead or manager capacity.
- Proven expertise across technical SEO, on-page optimization, and off-site link building.
- Strong understanding of HTML, CSS, JavaScript rendering, and how they impact SEO.
- Experience managing SEO across WordPress, Webflow, Squarespace, and Next.js/React.js environments.
- Advanced command of Google Search Console, GA4, Ahrefs, Screaming Frog, and Microsoft Clarity.
- Demonstrated ability to manage or mentor a team and influence cross-functional stakeholders.
- Solid understanding of backlink quality, anchor text strategy, and white-hat outreach methods.
- Experience with local SEO and multi-location citation management is a strong plus.
- Strong analytical, reporting, and written communication skills.
- English C1 is a must — professional written and verbal communication is required in this role.
What We Offer
- Competitive compensation based on experience and scope.
- Ownership of a full SEO function with real leadership growth opportunities.
- Access to a modern SEO toolkit: Ahrefs, GSC, GA4, Microsoft Clarity, CallRail, and more.
- Remote-first, collaborative async work environment.
- High-impact work on tax, accounting, and financial websites with strong organic traffic.
- Cross-functional collaboration with development, content, and analytics teams.
