About Us
We are a fast‑scaling, science‑backed DTC brand operating across Europe and the US. Backed by a recent Series A, we combine nature, science and performance marketing to solve real problems in the wellness space.
Our growth strategy is driven by bold creative, rapid testing and full‑funnel systems designed for long‑term profitability. We move fast, own results and operate with a clear focus on customer value.
The Role: Senior Paid Social Strategist (Meta & TikTok)
We’re hiring a top‑1 % paid‑social strategist to lead performance across Meta (Facebook & Instagram) and TikTok Ads—spanning five ad accounts.
This is a full‑time position: you must be fully dedicated, with no other active clients. You will work closely with our in‑house growth, creative and CRO teams, and be deeply embedded in the company’s scaling engine.
We are not looking for a platform‑only media buyer. You will own strategy, architect funnel structure, influence creative execution and build acquisition systems that scale—not just campaigns that perform short term.
What You Will Do
Lead paid‑social acquisition strategy & execution across Meta and TikTok (prospecting, remarketing, catalog/dynamic ads, Spark/UGC collaborations and more).
Architect and iterate advanced full‑funnel systems—leveraging UGC, inhouse high production, advertorials, comparison pages and high‑intent landing pages.
Scale TikTok as a core acquisition channel, managing creative angles, audience testing, sequencing and performance; work directly with our in‑house video team to define briefs and iterate on winning hooks.
Design robust account structures (CBO vs ABO, Advantage+ vs manual, campaign clustering by funnel stage, geo or product) that allow for rapid, disciplined experimentation.
Build and scale high‑budget systems (≥ €500 K / mo) for both broad‑reach and niche‑interest segments, balancing efficiency with volume.
Analyze performance at a deep level—from thumb‑stop ratio to 28‑day blended MER—and translate insights into decisive growth actions.
Collaborate across teams so paid social supports every customer touchpoint (email, organic, CRO, retention, affiliate, search).
What We Are Looking For
4+ years owning and scaling a single brand with ≥ €500 K per month in combined Meta & TikTok ad spend.
Mastery of Meta Ads Manager and TikTok Ads Manager plus deep knowledge of pixel/server‑side tracking (CAPI, Events API).
Proven record of systematic TikTok scaling—beyond views, into CAC‑positive acquisition, with clear audience logic and creative sequencing.
Demonstrated ability to engineer bullet‑proof account structures that maximize data consolidation while preserving test velocity.
Experience building full‑funnel strategies
Huge plus if you have hair growth, skincare or supplement experience and understand the trust & credibility levers that drive long‑term conversion.
Hacky and system‑oriented—you build acquisition machines from scratch, not copy best‑practice playbooks.
Creative‑strategist mindset—you can brief, critique and iterate on videos, hooks and ad‑level storytelling with ease.
Extremely organized, data‑focused and thriving in fast‑moving environments.
Preferably based in or overlapping with European time zones.
Apply If You …
Are ready to fully commit to one team and own the entire paid‑social channel.
Understand how to guide users from first swipe to final conversion across multiple platforms.
Love to build things that last—systems that compound and creatives that scale, not just platform optimizations.
Want to work in a high‑performance, no‑nonsense team focused on real outcomes.
How to Apply
Please include:
A short paragraph describing a complex funnel or scaling project you led on Meta and/or TikTok.
A portfolio or summary of the accounts, budgets and strategies you have managed.
Your availability and current time zone.
Apply Now
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