About This Role
We're seeking a Growth & Lifecycle Marketing Manager to own day-to-day execution of full-funnel experimentation and optimization across our core business and new Marketplace launch initiatives. This role serves as the tactical execution bridge between strategic direction and hands-on implementation, creating measurable lifts through rapid testing and optimization. You’ll ensure exceptional customer experience through targeted campaigns based on customer behavior, lifecycle stage, and strategic channel management and communication quality control.
What You'll Do
CRO & Funnel Optimization
Execute continuous testing on ClickFunnels/Webflow pages, email campaigns, and in-app flows
Prioritize tests that improve click-through rates, conversion rates, and customer acquisition cost efficiency
Maintain an ongoing optimization loop to maximize funnel performance
Create comprehensive A/B testing plans that outline hypotheses, variables, success criteria, and learning objectives
Ad Creative & Copy Testing
Partner with and provide guidance to our paid advertising agency
Review, develop, and test alternative copy angles and creatives across paid media channels.
Project manage current tests in coordination with our creative team and vendors
Marketplace Go-to-Market Execution
Supply Acquisition: Design and execute multi-channel campaigns to recruit, onboard, and activate new Marketplace Affiliates
Demand Generation: Drive marketplace adoption among existing Credit Repair Cloud users (Credit Repair Organizations) through targeted campaigns and user education initiatives
Growth Strategy: Balance supply and demand growth to ensure healthy marketplace liquidity and user experience
Performance Optimization: Track campaign metrics, analyze conversion funnels, and iterate on go-to-market tactics to accelerate marketplace growth
Analytics & Performance Tracking
Ensure complete and accurate tracking across HubSpot, Google Analytics, and WickedReports
Build and deliver weekly performance reports.
Identify next testing opportunities based on data insights
SEO & Content Experiments
Create and optimize new marketplace product pages to drive search engine visibility and customer acquisition
Audit and enhance existing webpages to improve SEO performance and organic traffic
Partner with the social media manager to align organic content strategies and support SEO initiatives across channels
Test and iterate on page variations to maximize search rankings and conversion rates
Agency & Vendor Management
Manage external agencies and vendors to ensure on-time delivery, quality standards, and scope adherence
Assist the Senior Digital Marketing Manager in developing clear creative briefs and strategic direction to guide partner deliverables and campaigns
Review work products, provide constructive feedback, and collaborate on iterations to achieve optimal results
Monitor performance against KPIs while maintaining brand consistency across all initiatives
Team Leadership
Mentor, assign work to, and project manage the Marketing Specialist to support their professional development and deliverable completion
Partner with the Senior Digital Marketing Manager to develop and document departmental SOPs and best practices
Independently identify optimization opportunities across marketing channels, develop test hypotheses, design experiments, and define success metrics
Success Metrics
Testing Velocity: Execute 5+ meaningful A/B or multivariate tests per month across funnels, and lifecycle campaigns
Performance Lifts: Achieve 10%+ landing page conversion rate improvement on priority funnels and 5-10% email activation lift on lifecycle sequences
Marketplace Enablement: Launch CRO onboarding flow and first affiliate enablement package
Channel Quality Control: Deliver and manage customer lifecycle email, sms and in-app sequences that drive activation, engagement and retention.
Analytics Excellence: Complete tracking audit and implement reporting dashboards
Quality & Process Standards: Maintain consistent brand voice and quality across all delivered assets. Demonstrate self-starter ability, and strong project management with on-time delivery of all commitments.
What We're Looking For
Required Experience
3-5 years of hands-on growth marketing or performance marketing experience
Proven track record of managing and optimizing marketing funnels
Experience with marketing automation platforms (HubSpot and GoHighLevel preferred)
Proficiency in landing page builders (ClickFunnels, Webflow, GoHighLevel)
Strong analytical skills with experience in Google Analytics and marketing attribution
Direct response copywriting capabilities
Experience managing external agencies and vendors
Preferred Qualifications
SaaS or B2B marketing experience
Experience with affiliate marketing programs
SEO knowledge and content marketing experience
Familiarity with Zapier and marketing automation workflows
Experience in marketplace or multi-sided platform environments
Personal Attributes
Self-starter who can operate independently
Detail-oriented with strong project management skills
Data-driven decision maker
Excellent written and verbal communication
Ability to work in a fast-paced, testing-focused environment
Compensation & Benefits
Salary Range: $70,000 - $85,000 USD annually
Benefits Package Includes:
Medical insurance with employer contribution, optional dental, and vision insurance
401(k) retirement plan
Flexible PTO policy
Professional development opportunities
Remote work setup stipend
Collaborative, results-driven team culture
Equal Opportunity Employment
We are an equal opportunity employer committed to creating an inclusive environment for all employees. We welcome applications from candidates of all backgrounds regardless of race, gender, age, religion, sexual orientation, disability status, or any other protected characteristic.
How to Apply
Please submit your resume along with a brief cover letter highlighting your most relevant growth and lifecycle marketing experience and measurable results you've achieved. Include portfolio examples of successful funnel optimizations or testing programs you've managed.
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