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Paid Media Strategist (Google & Meta) – Part-Time, LATAM (Strategy-First Role)

Posted 21 days ago

Tulsa Internet Marketing (Tulsa IM) is a US-based digital marketing agency that helps established local businesses grow through clear strategy, disciplined execution, and performance-driven paid media.

We specialize in helping local companies dominate their zip codes by combining paid advertising, local visibility, and marketing systems that actually get used. Our work focuses on clarity over complexity, measurable results over vanity metrics, and long-term growth over short-term gimmicks.

Tulsa IM partners with a small number of clients across industries such as retail, home services, healthcare, and professional services. We value ownership, accountability, and thoughtful decision-making both internally and in our client service.

We operate as a lean, systems-driven team and are intentional about roles, expectations, and outcomes. Our goal is simple: build marketing machines that work reliably without chaos, guesswork, or constant firefighting.

We’re a US-based digital marketing agency helping local businesses dominate their zip codes through performance-driven paid media.

We’re hiring a Paid Media Strategist — not a button-pusher.

This role is for someone who enjoys diagnosing ad performance, setting testing priorities, and improving results, not just building campaigns. You’ll focus on strategy, testing frameworks, and performance direction, while execution is handled by an ads technician team.

You’ll collaborate directly with U.S. leadership and provide clear strategic direction that drives measurable local business growth.

What You’ll Own

  • Paid media strategy for Google Ads and Meta Ads

  • Campaign structure, testing plans, and optimization priorities

  • Budget pacing and performance analysis

  • Identifying opportunities to scale winning campaigns

  • Clear weekly insights and next-step recommendations

You will work closely with leadership during US business hours and guide execution through structured handoffs.

What You Will Not Be Responsible For

  • Building campaigns from scratch

  • Uploading creatives or making routine changes

  • Pixel installs, tracking QA, or technical setup

  • Day-to-day maintenance tasks

(This role is strategy-first by design.)

Requirements

  • 3+ years managing Google Ads and Meta Ads campaigns

  • Experience improving CPL, ROAS, or lead quality through testing

  • Strong understanding of conversion tracking, UTMs, and GA4

  • Ability to explain why something worked or didn’t

  • Comfortable collaborating, giving recommendations, and pushing back when needed

  • Prior experience working with US clients or agencies preferred

Schedule & Location

  • Part-time: 6–8 hours per week

  • Must have 2–3 hours of overlap with US business hours (CST) during the workweek.

  • Remote — LATAM-based candidates only

Compensation

  • $900–$1,200 USD per month for approximately 6–8 hours per week, based on experience.

  • 90-day paid trial period with clear expectations and outcomes

  • Strong performance may lead to expanded scope or a longer-term retainer.

How to Apply

Please include:

  1. 1–2 examples of campaigns you’ve guided strategically (what you tested, why, and results)

  2. A short explanation of how you decide what to test when performance plateaus

Put the word “Strategy” at the top of your application so we know you read this.


Apply Now

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