Lifecycle & Subscription Growth Manager

Posted 18 days ago

Curls Monthly is a viral subscription membership transforming curly hair care by delivering five curated curl products straight to our members’ doors each month. We’re a fast-growing, Forbes-recognized brand with a passionate community of over 1.5 million social followers, and we’re just getting started.

Our team is small but mighty. Driven, motivated, and fueled by the belief that curly hair deserves better. We’re looking for hungry, ambitious people who want to help scale a subscription that’s changing the hair industry.

We're not only looking for someone with technical skills that this job requires—we care deeply about culture. If you’re someone who thrives in a positive, collaborative, and growth-minded environment, you’ll feel right at home with our team of happy, motivated employees.

Apply now

Company Description:

Job Description:

Lifecycle & Subscription Growth Manager (Full-time, remote)

Own retention, upsells, LTV, and customer onboarding and portal tech.

Role Summary

DRI for subscription growth: reduce churn and increasing ARPU/LTV.
Build and run the dunning system, cancel-intercept flow, onboarding that drives usage, and upgrade campaigns (quarterly/annual, 28-day billing)
Implement 28-day billing to add an extra yearly billing cycle
Create, build, and test advanced cancel flows - exit interviews/cancel videos and reason-based offers to save about half of engaged cancelers
Install backup payment + smart retries to remove 1.2–1.7 pts of involuntary churn
Dissect and solve Recharge + Shopify API workflows for a smoother customer experience.

Core KPIs (you own these T60 averages)

Involuntary churn % (down)
Cancel save rate % (up)
Blended monthly churn % (down)
% on quarterly/annual and 28-day billing (up)
ARPU/AOV and LTV (up).

Responsibilities

Dunning: implement backup payment capture, retry schedules, and pre-dunning; measure recovered revenue
Cancel-intercept: Create, execute, and test reason surveys, cancel videos, one-tap solves, etc.
Cadence upgrades: launch 28-day billing and lite/premium boxes; create upgrade promos
Onboarding / Customer Portal Experience: simplify to reduce overwhelm- our #1 churn driver
Cohorts & dashboards: build T60 scorecards; tag churn reasons; weekly reviews
Run 3 tests/week: 1 dunning, 1 cancel-intercept offer, 1 onboarding / cadence.
Come up with initiatives for new subscribers (free X for life, $$ off, etc.)
Ensure Shopify + Recharge APIs are working smoothly- dissect issues and solve.
Create and execute rewards / referral programs.

Prereqs & Skills

3–5+ years in DTC subscription lifecycle/CRM (Klaviyo/SMS, subscription apps- we use Recharge).
Fluent in cohort analysis, churn math, and offer testing.
Writes clear briefs/copy/wireframes; manages freelancers for heavy dev/UX.
Can manage light dev/UX/APIs as needed.
Understands finances and can report on them as it pertains to new to initiatives for new subscribers (free X for life, $$ off, etc.)
Tooling: Shopify + Recharge, analytics.

Compensation

Base: $50–60K.
Variable Bonus Pay: up to $30K paid as monthly bonuses when T60 KPIs are hit (with 60-day clawback via netting).

How You Work

Outcome-first, test-driven, data fluent. You propose: build, test, and report weekly.
Simple scales: prioritize proven plays before “fancy” plays.
Proactive, able to work on your own.
Great energy with a can-do attitude.