Do you know what makes a YouTube video unskippable? Can you spot a viral idea before it happens? Are you obsessed with analytics, audience behavior, and building high-performing content? Have you grown and operated a large Youtube channel before? If so, let’s talk.

About the Role:

You’ll be steering the ship while building it. As the Senior YouTube Strategist, you’ll be responsible for growing our YouTube audience and revenue—but not by accident. You’ll develop a long-term strategy to drive sustainable growth while also managing the day-to-day execution. You should be equal parts strategist and operator, with a deep understanding of what makes content succeed on YouTube.

This is a high-ownership role where you’ll be expected to bring big ideas, test aggressively, and iterate quickly based on data. You’ll also manage a team of creatives—including video editors, scriptwriters, and designers—to ensure every video is polished, on-brand, and designed to perform.

What You’ll Do:

You’ll own two critical KPIs: (1) Average view per video and (2) revenue
Own the YouTube growth strategy—develop and execute a plan to drive subscriber growth and engagement.
Increase revenue from YouTube—optimize monetization strategies and find new opportunities.
Manage a team—collaborate with editors, writers, and designers to produce high-quality videos.
Oversee content production—from ideation to final upload, ensuring each video meets our standards.
Use data to drive decisions—analyze YouTube analytics, SEO, and audience insights to optimize content performance.
Test and iterate—constantly experiment with new formats, titles, thumbnails, and storytelling techniques.
Stay ahead of trends—keep an eye on YouTube’s algorithm, competitor channels, and content innovations.

What You’ll Bring:

You’ve grown a YouTube channel to over 1 million subscribers and have the numbers to prove it, either for yourself or for someone else. (If you’ve worked at a larger channel than 1 million, that’s great too.)
You’ve managed a YouTube team before—working with editors, scriptwriters, and designers is second nature to you.
You live and breathe YouTube analytics—you know how to break down watch time, CTR, retention, etc
You understand content psychology—what makes people click, watch, and stay engaged? You have answers.
You can work at both 30,000 feet and ground level—big-picture strategy and day-to-day execution are both in your wheelhouse.
You thrive in a fast-moving environment—you test, learn, and adjust without getting stuck in analysis paralysis.

Who You’ll Work With:

You’ll work directly with leadership to shape the future of our YouTube presence. You’ll also manage a team of editors, scriptwriters, and designers—ensuring every video is high-quality, on-brand, and built to perform.

Why We Think this Job is Great:

The IWT team is one of the best you’ll ever work with—just ask them. Connect with us on LinkedIn and see for yourself.
We don’t talk about our values, we are obsessed with living them. We’re constant learners. We communicate with intent. We practice extreme ownership. We’re better as a team. We come to the table with solutions.
You’ll have clear goals, a strong budget, and the resources you need. The strategy? That’s up to you.
We’re financially thriving and showing consistent annual growth.
The whole team is 100% remote. We always have been. Working from home is our normal and we’re amazing at it.
Medical, dental, vision, 401K with match, and PTO available from day 1, including wellness packages for mental health, fitness, physical therapy, and meditation.
Perks! $100 a month allowance for tech and free access to all IWT courses.
Our Slack channels are hilarious.

About Us:

Over the past 20 years, we’ve grown from an online education company into a media powerhouse—with a Netflix show, a hit podcast, and multiple New York Times bestsellers. Millions turn to us every month for bold, unconventional advice on money, relationships, careers, and business.

We create high-impact content that challenges the status quo and helps people build richer, more fulfilling lives. Whether it’s through deep-dive videos, bestselling books, premium courses, or our hit podcast, we deliver world-class insights that people can actually use.

We’re a high-performance, remote-first team of exceptionally talented individuals who thrive on creativity, innovation, and speed. If you love big ideas, move fast, and have a bias for action, you’ll fit right in. We’re here to push boundaries, challenge outdated thinking, and build something bigger than ourselves.

How to Apply:

As part of your application, we ask that you submit a short 3 to 5 minute video responding to the prompts below. This video helps us get a sense of your expertise, problem-solving approach, and communication style.

Video Guidelines

No need for high production—your phone or webcam is fine!
Speak clearly and concisely.
Upload your video to an unlisted YouTube link or a file-sharing service (Google Drive, Dropbox, etc.) and provide the link in your application.

Video Prompts

YouTube Growth Strategy:
Tell us about a YouTube strategy you developed that significantly grew a channel. What was your approach, what results did you achieve, and what did you learn?
Problem-Solving & Optimization:
Share a time when a YouTube video or campaign didn’t perform as expected. How did you analyze what went wrong, and what changes did you make?

Excited? We are too. Apply now, and let’s build something great together.