Remote Senior Google Ads Strategist – Full-Funnel Growth Across Search, PMax, YouTube and Display at Scandinavian Biolabs Aps

Senior Google Ads Strategist – Full-Funnel Growth Across Search, PMax, YouTube and Display

Posted 8 days ago

Scandinavian Biolabs is a growth-focused DTC brand creating scientifically developed products to help reduce hair loss and support natural hair growth. Founded in 2019 and based in Copenhagen, we offer a full product range formulated with plant-powered ingredients and supported by clinical testing.

We sell directly to consumers in more than 30 countries, with a core focus on the UK, Germany, Denmark, and the US. Our marketing strategy is built around full-funnel systems, performance content, and a strong belief in transparency and measurable results.

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Senior Google Ads Strategist – Full-Funnel Growth Across Search, PMax, YouTube and Display

Location: Remote (EU time zone preferred)
Type: Full-Time (no part-time or multi-client setups)

About Us

We are a fast-scaling, science-backed DTC brand operating across Europe and the US. Backed by a recent Series A, we combine nature, science, and performance marketing to solve real problems in the wellness space.

Our growth strategy is driven by bold creative, rapid testing, and full-funnel systems designed for long-term profitability. We move fast, own results, and operate with a clear focus on customer value.

The Role: Senior Google Ads Strategist

We are hiring a top 1 percent Google Ads strategist to lead performance across Search, Performance Max, YouTube, Display, and Bing Ads — spanning five accounts.

This is a full-time position. You must be fully dedicated, with no other active clients. You will work closely with our in-house growth, creative, and CRO teams, and be deeply embedded in the company’s scaling engine.

We are not looking for a platform-only media buyer. You need to own the full strategy, guide funnel structure, influence creative execution, and build acquisition systems that scale — not just campaigns that perform short term.

What You Will Do

Lead paid acquisition strategy and execution across Search, Shopping, PMax, Display, YouTube, and Bing Ads
Architect and iterate advanced full-funnel systems, using comparison pages, advertorials, high-intent landing pages, and supporting content
Scale YouTube as a core acquisition channel, managing targeting, sequencing, audience testing, and performance — while working directly with our in-house video team to define creative needs
Manage multiple custom feeds, designing segmented structures to reach different audiences, product types, and intents
Build and scale both brand and non-brand keyword systems for maximum reach and efficiency
Analyze performance at a deep level and translate insights into clear growth actions
Collaborate across teams to ensure Search supports every touchpoint in the customer journey

What We Are Looking For

Experience leading and scaling a single brand with more than 500K per month in ad spend
Mastery of Search, Shopping, PMax, YouTube, Display, and feed optimization
Proven track record of advanced YouTube scaling, not just for views but for acquisition — with a clear understanding of targeting logic, sequencing, and funnel flows
Strong experience managing multiple Shopping feeds, structured to reflect different user intents, product categories, and funnel stages
Experience building full-funnel strategies using advertorials, comparison content, and non-direct conversion paths
Massive advantage if you have experience in hair growth, skincare, or supplements, and understand the nuances of building trust, credibility, and long-term conversion
You are hacky and system-oriented — you have built acquisition machines from scratch, not just followed best practices from a course
You understand that Google is part of a broader journey, and you can connect the dots between search behavior and other paid or owned channels
Extremely organized, data-focused, and thrive in fast-moving environments
Preferably based in or overlapping with European time zones

Apply If You

Are ready to fully commit to one team and own the entire Google Ads channel
Understand how to guide users from first touch to final conversion across multiple platforms
Love to build things that last — not just optimize within the platform, but build systems that compound
Want to work in a high-performance, no-nonsense team focused on real outcomes