Remote Freelance Performance Marketing Manager at Standart at Standart

Freelance Performance Marketing Manager at Standart

Posted 4 days ago

Awarded Best Coffee Magazine and Best European Indie Magazine of 2023, Standart is an independent print magazine that delves into the fascinating world of coffee culture, delivering inspiring literary journeys for coffee lovers, regardless of their level of expertise. Delivered quarterly to the doorsteps of more than 14,000 readers worldwide, each issue presents a harmonious blend of stories and perspectives encompassing every aspect of the coffee chain, from seed to cup.

We cover a wide range of topics, from the historical to the sociological, scientific, and cultural, approaching every theme with precision and expertise. The work of our contributors is accompanied by a beautiful aesthetic expression that will last in print, so that in the end, high-quality content that treats complex themes is presented with elegance and clarity.

For us, coffee is not an end in itself, but a means—a unique and enriching avenue for exploring lifestyle, illuminating the way we live and how we understand ourselves.V

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Love specialty coffee and performance marketing?

Join Standart—an award-winning independent print magazine read by coffee lovers in 103+ countries. We blend specialty coffee, art, and thoughtful journalism into every issue. Now, we’re looking to scale our digital reach, and we’re looking for a Freelance Performance Marketing Manager to drive measurable growth through Meta and Google ad campaigns.

The Opportunity

We’ve built a loyal global community, strong organic reach, and a reputable brand in the specialty coffee space. Now, we’re looking to deepen our digital presence and grow recurring revenue through paid channels—especially in key markets like the US, Germany, and the UK.

Starting as a part-time our Freelance Performance Marketing Manager, you’ll lead paid acquisition across Meta and Google platforms, directly impacting trial sales, subscriptions, and online store sales. You’ll work closely with our creative team at Standart to test, iterate, and scale what works.

What you’ll do:

Plan, launch, and optimise paid campaigns on Meta (Facebook, Instagram) and Google (Search, YouTube, Display).
Brief and collaborate with our creative team to develop and refine ads based on performance insights.
Track and report on key metrics (CAC, ROAS, CTR, LTV) and adjust strategy accordingly.
Stay current with platform changes, targeting trends, and creative best practices.
Contribute to our digital growth strategy and identify new acquisition opportunities.

What you bring:

2–3 years of experience managing Meta and/or Google Ads campaigns, ideally in a DTC or subscription context.
A proven track record of driving conversions and improving performance metrics like ROAS and CAC.
A data-driven mindset and comfort with tools like Meta Ads Manager, Google Ads, GA4, or Looker Studio.
A collaborative spirit and strong communication skills—especially when working with creatives.
Bonus: Experience scaling performance creative, testing ad variations, or working with premium/lifestyle brands.

What we offer:

A freelance contract (~10-15 hours/week) starting May or June 2025
€1,500/month fixed rate
Full flexibility: async, remote work on your own schedule
High ownership: your work will directly impact growth and strategy
A creative, values-driven team passionate about coffee, storytelling, and beautiful design
Opportunity to evolve the role into something more permanent within 6–12 months

How to apply

Send us:

Your CV
A portfolio or case studies demonstrating your campaign work and impact on key metrics (ROAS, CAC, conversions, etc.)
A short note on why you're excited to work with Standart.

Deadline for application: May 01, 2025