Remote Head of Social / Social Media Manager at Waifu Masters

Head of Social

Location: Remote (with minimum 4-hour overlap with JST, Monday–Friday)
Language Requirement: Native English speaker only
Seniority: Senior leadership (team head), reports to CMO
Compensation: $65,000-$85,000 annually

Waifu Masters is a prestige-tier collectible card game designed for art-first collectors, cultural tastemakers, and long-term believers. Every card, product, and message is crafted with obsessive detail. We are not an anime brand - we are building a legacy IP grounded in beauty, scarcity, and permanence.

We are seeking a Head of Social to take full ownership of our public voice, manage a multi-layered team, and lead the development and deployment of all outward-facing content across key platforms.

Your Role

You will be responsible for translating the Waifu Masters ethos into every sentence, message, and moment across social platforms. You’ll manage both strategy and execution across channels like Reddit, Instagram, YouTube, TikTok, and Discord - while maintaining fidelity to the brand’s tone, visual language, and prestige positioning.

You will directly manage a team of specialists - including managers who themselves lead creative contributors - and implement an iterative feedback loop that continuously sharpens our message and reach.

Responsibilities

Own and evolve the public-facing brand voice of Waifu Masters
Manage and mentor a distributed team, including:
Reddit Manager
Community Manager
Copywriter / Voice Lead
Content Creators
Influencer/Sponsorships Relationships
Lead all social content planning, execution, and iteration across platforms
Oversee creative quality control, brand tone, and narrative consistency
Interface cross-functionally with product, design, community, and lore
Build and enforce brand voice documentation, guidelines, and workflows
Analyze platform performance and refine strategy accordingly
Maintain clear reporting loops for leadership visibility

Requirements

5+ years in a senior B2C social media or content leadership role
Proven experience managing multi-disciplinary teams (including managers)
Native English speaker - non-negotiable
Deep understanding of audience psychology and platform nuances
Experience building and defending a clear, differentiated brand voice
Impeccable attention to detail - from copy to cadence to composition
Strategic thinker who can balance storytelling with conversion
Availability for at least 4 hours of daily overlap with Japan Standard Time (JST), Monday–Friday
Ability to architect standardized iterative feedback loops
Ability to work autonomously in a fast-paced, high-accountability environment

Bonus (Not Required)

Experience working in collectibles, fandom, CCGs, or niche cultural spaces
Prior work with prestige or luxury-tier product brands

Note: This is not a stepping-stone role.
This is a leadership seat - for someone who has built systems, shipped results, and knows what greatness looks like.