Finance Manager - Performance Marketing Agency
Drive Automation, Profitability & Scalable Financial Systems | Remote |
SENSIC is a high-growth performance marketing agency working with e-commerce brands to scale revenue through paid media, email marketing, and conversion optimization. We are looking for a Finance Manager who acts as a CFO in disguise, proactively optimizes profitability, builds automated finance systems, and drives financial clarity for the agency.
This is not a passive bookkeeping role. You will own the financial function, implementing automation, improving pricing structures, and working closely with leadership to increase profit margins and cash flow stability.
How This Role is Different:
•Beyond Accounting: You’re not just reporting numbers—you’re building financial systems and optimizing profits.
•Real Impact: Your insights will shape client pricing, ad spend decisions, and agency strategy.
•Automation-First: You will eliminate manual finance work by integrating AI-driven cash flow forecasting and Xero automation.
•High Trust, High Autonomy: We want a proactive, strategic thinker who takes ownership and helps scale our agency efficiently.
Your Key Responsibilities:
1. Scalable Financial Infrastructure & Automation
✅ Implement automated financial tracking & forecasting tools (e.g., Float, Fathom, LivePlan).
✅ Set up Xero + Zapier integrations to automate invoicing, reconciliations, and expense approvals.
✅ Build real-time dashboards for revenue tracking, client profitability, and agency-wide KPIs.
2. Cash Flow, Budgeting & Revenue Optimization
✅ Maintain a rolling 90-day cash flow forecast (live-updated weekly).
✅ Ensure client pricing models maximize profitability—flagging unprofitable contracts.
✅ Track gross & net profit per client, service, and employee to optimize agency margins.
3. Client-Specific Financial Planning & Profitability Tracking
✅ Work with project managers to ensure client budgets and actual spend are aligned.
✅ Automate ad spend tracking & reconciliation across Meta, Google, and TikTok ads.
✅ Optimize billing models (fixed retainers, performance-based fees, or hybrid models).
4. Reporting & Decision-Making
✅ Proactively deliver insights, not just reports—identify trends, risks, and cost-saving opportunities.
✅ Own monthly financial reporting with real-time updates and analysis.
✅ Develop a pricing & service profitability playbook to guide leadership decisions.
5. Accounts Payable, Receivable & Payroll Accuracy
✅ Ensure 100% accuracy in invoicing—no missed revenue, no late payments.
✅ Oversee contractor & employee payroll, ensuring alignment with project budgets.
✅ Work with accountants to optimize tax strategy & compliance (GST, PAYG, BAS, superannuation).
6. Cross-Team Collaboration & Leadership Support
✅ Work closely with media buyers to ensure ad spend aligns with financial targets.
✅ Build a data-driven financial culture—educate teams on key financial metrics.
✅ Identify opportunities for automation & process improvement across teams.
What We’re Looking For:
✅ 5+ years of experience in finance/accounting in a high-growth agency, SaaS, or e-commerce business.
✅ Proven ability to automate financial systems & forecasting.
✅ Expertise in client profitability analysis & revenue forecasting.
✅ Strong problem-solving skills—able to flag issues before they become problems.
✅ Comfortable working remotely and asynchronously in a fast-paced agency environment.
💡 Bonus: Experience in digital marketing finance (handling ad spend, client billing models, and growth scaling strategies).
Compensation & Growth Path
💰 $3,000 - $5,000 per month (depending on experience).
🏡 Fully remote with flexible working hours.
🚀 Opportunity to grow into a CFO role as the agency scales.
