Creative Director

Posted 7 days ago

At Superculture — we're building a different type of creative collective. Based in LA's Chinatown (and remote), our approach to brand building is more like a cultural laboratory than a traditional agency, with an emphasis on authentic storytelling and innovative fashion that resonates with Gen Z and millennial audiences.

We work in creative direction, brand strategy, and apparel design, partnering with talent like Ludwig Ahgren, Disguised Toast, and brands backed by A16Z, Red Bull, and Riot Games. We specialize in launching standalone fashion brands that make genuine cultural impact. That same authenticity is applied inward, too. We understand that creatives have a strong sense of artistic integrity and quality, and thrive as part of a collective that promotes those values while sharing profit and ownership.

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About Superculture

We are creative collective, innovating on everything from fashion, brands and IRL communities to editorial collaborations and fragrance projects. We’re renown for partnering with talent to launch standalone brands.

Our client roster includes A16Z, Red Bull, Riot Games, Ludwig Ahgren, Disguised Toast, and Polygon. We specialize in building authentic brand identities that resonate with Gen Z and millennial audiences through innovative apparel and lifestyle products.

We think of our Superculture as collective for creative people, prioritizing a happy, talented, and diverse studio culture. We work on projects that bring value to our world, and we balance deep care for the work we do with a genuine curiosity about life outside of our jobs.

Who we’re looking for:

Right now, we're looking for a Creative Director with expertise in brand strategy, fashion design, and creative campaign development, who can collaborate directly with talent clients and cross-functional teams to build iconic brands from concept to market.

In this role, you'll work on a variety of client projects to create compelling brand identities expressed through apparel collections, lifestyle products, and integrated marketing campaigns. You'll work across entertainment, gaming, and lifestyle industries.

Responsibilities will include:

Leading the creative process from brand discovery and concept development through tech pack creation and sample approval, working closely with talent to understand their vision, audience, and brand positioning goals
Developing comprehensive brand concepts including visual identity, apparel collections, product strategy, and go-to-market campaigns
Creating mood boards, design concepts, garment specifications, graphic treatments, and campaign creative while maintaining brand consistency across all touchpoints
Participating in creative reviews, providing constructive feedback to team members and ensuring adherence to brand standards and quality expectations
Contributing to project success by managing creative workstreams, collaborating with designers, manufacturers, and marketing teams to meet launch milestones
Presenting creative concepts to talent clients and iterating based on feedback while maintaining creative integrity and brand vision

The person we're looking for is happy, relaxed and easy to get along with. They're flexible on anything except standards that would compromise their outstanding creative work. They work "smart" by carefully managing their creative process and coordinating dependencies across design, production, and marketing — they prefer deep creative work but are comfortable surfacing for strategic brand conversations with talent and stakeholders.

We believe people with backgrounds or interests in design, art, music, food or fashion tend to have a well-rounded sense of design & quality — so a variety of creative hobbies or side projects is a big plus!

Must Have Competencies:

6+ years experience in creative direction for fashion, lifestyle, or entertainment brands, with a proven track record of launching successful apparel collections and brand campaigns
Expert knowledge of fashion design process from concept to production, including technical design, fit, and manufacturing requirements
Strong understanding of streetwear, gaming culture, and Gen Z/millennial fashion trends and brand preferences
Expertise in brand strategy and positioning, including audience research, competitive analysis, and brand messaging development
Demonstrated ability to create and maintain comprehensive brand guidelines across apparel, digital, and marketing touchpoints
Experience with sustainable and ethical fashion practices and supply chain considerations
Portfolio showcasing successful brand launches with clear creative vision and market impact

Nice to Have Competencies:

We're always working with emerging talent and exciting brand opportunities. Some of the areas below would set you apart:

Experience working directly with content creators, streamers, or gaming personalities
Knowledge of direct-to-consumer e-commerce strategy and social media marketing
Background in graphic design, illustration, or digital art creation
Understanding of merchandise and licensing strategies for entertainment properties
Experience with sustainable materials, ethical manufacturing, and circular design principles
Knowledge of fashion forecasting and trend analysis methodologies

Compensation

Our pay scale ranges from $60 p/hr to $130 p/hr depending on experience and seniority. Additionally, we pay discretionary bonuses for going over and above — like training & coaching others, winning new business, speaking at conferences, etc.

We prefer long standing relationships with highly accountable and communicative team members, so we encourage candidates to expect longer term engagements. A senior creative working 50 weeks per year may take home $120k — $200k USD.

How we interview:

Our interview process starts with a call where you get to meet a few members of our team. From there we’ll ask appropriate candidates to take part in a technical exercise which helps illustrate skill level and comfort.

→ It’s also a great way to see what it’s like to work with us and help support folks who may not have the ‘right title’ but have the experience and technical know-how for the role.

How we work:

We believe that there’s a better balance between the poles of freelancing & full time, and for that reason Superculture works differently to most shops:

Strong Values: We're selective about our partnerships and turn down projects that don't align with our values around authenticity, sustainability, and positive cultural impact
Async & Decentralized: We use tools optimized for thoughtful creative collaboration and protect deep work time for our best creative thinking
Remote Friendly: Our collective is built for remote collaboration, making our workplace more accessible and democratized
Innovation & Ownership: In addition to client work, we invest studio time in developing our own brands and products, creating additional revenue streams and creative fulfillment for our team

Quick tip! Adding a Loom recording to your profile in our form to showcase your skillset can really make your application stand out!

Please click this Important link below or copy the URL (Same as the apply button) to proceed with your application by telling us a bit more about your interest in the role:

Superculture Creative Form