Email Lifecycle Manager

Posted 9 days ago

More than 1 million businesses, startups and freelancers around the world trust MailerLite. They send more than 1 billion emails every month.

Once a year, our fully remote team gathers in a beautiful location for a week-long workation — a mix of joy, connection, and collaboration. We've met in places like Sweden, Bali, Lithuania, Morocco, the Azores, Panama and more. A photographer always travels with us, and you’ll spot real team members in the images across our website, blog and social media.

While we now work from all over the globe, we still keep a small co-working space in Vilnius, Lithuania, to honor our roots.

In recent years, MailerLite has grown into one of the most loved email marketing platforms worldwide — and we’re just getting started.

MailerLite is now part of the Vercom family, powering communication for businesses around the globe with a continued focus on simplicity, performance and great design.

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MailerLite is one of the fastest-growing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travelers passionate about what we do and what we believe in. And we are ready for another talented person to join the party.

We’re on the hunt for a Lifecycle Marketing Manager who’s equal parts strategic thinker, data lover and compelling storyteller. You’ll take ownership of our lifecycle comms from onboarding flows and transactional emails to upsells and win-backs, across a diverse customer base. If you love building journeys that make users feel seen and understood, this is for you.

Why MailerLite?

Wondering why we think you’ll love working for MailerLite? Here are our favorite 6 reasons!

You'll be challenged with exciting projects
From launching new campaigns to targeting different audiences, every day brings something new.
You'll grow, develop and evolve
As part of a team that's always looking for new, innovative ways to offer value for our customers, you'll constantly be experimenting, learning, and trying out new things.
You'll take ownership
We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments.
You'll have experts at hand
Whenever you’re stuck, your teammates with a wide range of different expertise are ready to help you grow. And they’d love for you to share your knowledge too!
You'll pick where you work, every day
We embrace the remote culture. Every day you get to choose what environment makes you most productive.
You'll have stability
We value a stable workplace! MailerLite has been thriving for over 10 years and our year-over-year growth continues to increase.

What you will work on

Map, develop, and execute our end-to-end lifecycle email strategy, covering key stages including user onboarding, feature adoption, engagement, retention, and win-back campaigns
Own the design and optimisation of automated email journeys, ensuring campaigns are data-driven, targeted, and continually refined to maximise user engagement and retention
Manage and maintain our email lists through strategic segmentation and best practices to ensure good deliverability and relevance
Write compelling copy that reflects our brand voice and tells a cohesive story across the entire user lifecycle, driving users toward their ‘aha!’ moments within the product
Manage a testing roadmap to experiment across messaging, audience targeting, and journey logic, ensuring a measurable impact on key metrics like activation and retention
Regularly dig into campaign and user data, reporting clearly on performance, insights, and concrete next steps for optimization
Work closely with product, marketing, and support teams to ensure messaging is aligned and the customer experience is consistent across touchpoints

What we expect from you

3+ years of experience in lifecycle/email marketing within a SaaS environment
Strong proficiency with modern email marketing platforms is essential. Direct experience with MailerLite is a plus
Skilled in crafting effective automated journeys and managing the logic and content of transactional emails
You’re an excellent copywriter with a portfolio that demonstrates your ability to create clear, on-brand copy that drives users to action and helps them succeed with a product
You have a strong analytical mindset, and go beyond basic email metrics, leveraging product analytics tools to analyse user behaviour, guide campaign strategy, and measure its impact
You have a solid understanding of customer segmentation, user behavior, and what drives engagement
You have strong organizational skills and a proven ability to manage multiple projects in a fast-paced environment
As a self-starter, you work effectively and manage your time well in our async-friendly, remote environment
You have excellent written and spoken English skills
6 hour overlap required with CET time zone

What we offer

Yearly gross salary range: $40,000 - $55,000
Remote-first culture with the team working remotely from all over the world
International health insurance provided with coverage in most countries. Monthly healthcare payout available in select countries where coverage is limited
Company-paid retreats. Once per year we gather for a week in an exotic location to work, learn and have fun together
31 days of vacation per year. We encourage you to unplug and recharge!
12 paid sick days for your physical and mental well-being, no doctor's note required. Parents can use them to care for their sick children
4 creative days. One paid day off per quarter to do something creative and fun
12 parental days per year. Enjoy one paid day off each month to treasure time with your children
Parental leave. Enjoy paid bonding time at 100% of your salary when welcoming a new child into your family through birth or adoption - 3 months for primary caregivers and 1 month for secondary caregivers
Joy Budget. Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time
MacBook and other tools that'll help you to do your job efficiently
Check the full list of our awesome benefits here

Team Achievements

We're incredibly proud of our team and love celebrating their accomplishments. At MailerLite, we believe in recognizing hard work, creativity, and collaboration.

Here, we share some of the standout achievements that highlight the passion and talent within our team.

Revamped onboarding experience
Rooted in customer research, we redesigned our onboarding flow to better support new users through targeted email journeys and in-app guidance. The result? Faster time-to-value and improved activation rates.

Go-to-market for innovative features
We’re actively leading the GTM strategy for several new and innovative product features, collaborating across Product, Design, and Support. From positioning to lifecycle campaigns, our teamwork is driving stronger adoption and customer engagement. We'd love to go even further with your help!