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Marketing Lead

Posted 4 days ago

Independent-first community and commission-free hiring platform shaping the future of work ✨
 
 
Learn more about Contra
Contra on TikTok (our target audience is Gen Z)
Ben on Twitter (our Co-Founder, CEO)
Gajus on Twitter (our Co-Founder, CTO)

We’re looking for a creative, data-driven Marketing Lead to help us scale our impact and drive growth across all channels.
 
About the Role:
As Marketing Lead, you’ll be responsible for defining and executing Contra’s marketing strategy — from demand generation to brand awareness. You’ll work closely with Product, Community, and Growth teams to craft compelling campaigns that drive user acquisition and retention.
 
What You’ll Do:
  • Own and evolve Contra’s marketing strategy, aligning it with company goals
  • Build and lead integrated marketing campaigns across digital, email, content, and social
  • Partner with Product and Growth to launch features and run lifecycle campaigns
  • Use data to optimize campaigns and track ROI across all marketing initiatives
  • Develop and manage marketing budgets, forecasts, and KPIs
  • Collaborate with external partners, freelancers, and creative agencies
  • Build and nurture a marketing team over time
What We’re Looking For:
  • 5+ years of experience in marketing, ideally at a fast-growing startup or marketplace
  • Proven track record of building and scaling multi-channel marketing strategies
  • Strong analytical skills and experience with tools like Hubspot, Google Analytics, etc.
  • Exceptional written and verbal communication skills
  • Creative thinker with a bias toward action and experimentation
  • Passionate about the future of work and empowering independent professionals
Bonus Points:
  • Experience in B2B SaaS or talent marketplaces
  • Previous experience managing a small team or freelancers
  • Familiarity with community-led growth strategies
 

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